Now you can trace our products all the way back to the raw fibre - your guarantee for a transparent and sustainable production TRY IT HERE

3 Danish brands focusing on ecology, sustainability and social responsibility 

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New sustainable brand for women. See all the news 


Now you can trace our productsall the way back to the raw fibre!

Müsli news

Great new fall colors and prints. See all the news here

by Green Cotton

Clothing and ecology

by Green Cotton is a webshop that sells organic baby clothing and organic children's clothing under the Green Cotton concept.

Fred's World and Müsli by Green Cotton are our own organic baby clothes and children's clothing. Fred's World is colour and imagination combined with playground-friendly quality clothing that makes it easy for the child to disappear into a world of play and activity. Müsli is an authentic brand with a comforting charm, whose harmonious colours create emotional aesthetics in the busy day-to-day. Müsli is also the healthy choice for your child as well as the environmentally-friendly choice, with a quality that can be used again and again. Choose & Reuse - and pass it on to the next generation.

All our products made of cotton and wool are GOTS certified. GOTS is the strictest certification for organic clothing on the market today. Items that are not cotton or wool are chosen so as to be as sustainable as possible. All our products are subject to strict certifications and ecolabels or health labels. Care for the environment and buy the healthiest and softest organic quality for your child.